TOKYO: Sony announced it is lowering the price electronic game console, the PlayStation Vita in Japan by a third compared to the previous price.
The move was made following intense competition from online gaming faced leading electronics company and its competitors that manufacture electronic game consoles.
The company said 3G/Wi-Finya model will be sold at a price of 19.980 yen (RM740.42) from the end of this month.
It is lower than the current price of 29.980 yen (RM984.40), while the price of the Wi-Fi model is reduced to 19.980 yen (RM740.42) from the current price 24.980 yen (RM820.22).
Earlier this month, Sony warned investors about the performance of the slow sales of the Vita.
It said the price drop dilaksanakannya to allow the platform more accessible than ever before.
The move will attract more customers to buy the best gaming model can be tailored to their playing style.
Sony, which aimed to return to profit after four years of losses, is expected at the end of this month announced the successor of the popular electronic game, the PlayStation 3 home console games.
Xbox maker Microsoft is also expected to introduce a new version konsolnya.
Console is turned home entertainment hub for movies, television, music, social networking and more.
However, firms that have great game a long time ago that is now facing the challenge of maintaining its market share due to competition from cheap game and sometimes that can be downloaded free of charge for smartphones and tablets.
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