Targets new customers with lower prices
ORLANDO, Florida: Research In Motion (RIM) introduced the BlackBerry with a lower price aimed at customers in emerging markets in line with its efforts to increase its market share is left to the release of Apple iPhone and Android devices are supported Google software.Device called Q5 is the third smartphone to be the company's new operating system BlackBerry 10.
It will have a physical keyboard, something that makes it different device than RIM releases the iPhone and most Android phones.
CEO of RIM, Thorsten Heins, said the device is a 'slim and stylish' is available in four colors: red, black, white and pink.
He announced the introduction of the telephone at the opening of the annual three-day conference RIM in Orlando, Florida.
The smartphone will hit the market Europe, Middle East, Africa, Asia (including Asia Pacific) and Latin America starting in July. Device Q5 is not expected to be marketed in North America so far. The company did not announce the price of the new phone.
Q10, which is a high-tech BlackBerry are marketed in many markets, but its launch in the United States (U.S.) postponed next month.
U.S. delay in the launch of RIM complicate efforts to attract the attention of users of iPhone and Android smartphone. Although BlackBerry lags behind its competitors in recent years, many consumers remain loyal because they prefer physical keyboards over a touch screen.
Q5 little different than Q10. Both have 2GB of RAM, but the Q5 has only 8GB 16GB built-in memory than the Q10.
Both smart phones have two-megapixel front camera but the Q5 has a five megapixel rear camera compared with eight megapixel Q10 and also has a high-definition video recording.
Q5 has a 3.1 inch LCD display while the Q10 is equipped with 3.1-inch LED display.
RIM introduces new BlackBerry this year after a delay that gave way to Apple and other smartphone manufacturers continue to expand their global market.
Iconic Devices RIM, BlackBerry, introduced in 1999, became the leading smartphone for business customers for nearly a decade.
However, competitors producing new generation phone that can be used for more than e-mail and instant messaging, starting with the iPhone in 2007 and then followed by the Android system supported devices GOOGLE
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